Special Feature

One Clapham Junction offers attractive entry point into prime London property market

By Mount Anvil and Savills Singapore

/ EdgeProp Singapore |

August 5, 2022 8:00 AM SGT

One Clapham Junction is a residential development located in South West London that is being undertaken by housing association Peabody and UK developer Mount Anvil. It is part of the wider regeneration of the St John’s Hill housing estate (Pictures: Mount Anvil))

One Clapham Junction, a residential development in Clapham Junction, London, offers a compelling opportunity for Singaporean buyers looking to invest in the city’s exciting property market. Located just a stone’s throw away from Clapham Junction station, one of London’s best-connected rail stations, the development offers impeccable connectivity, tucked within the vibrant surroundings of South West London.

The development is part of the wider regeneration of the St John’s Hill housing estate, which has a rich heritage dating back to the 1930s when it was originally developed by Peabody, one of London’s oldest housing associations. In 2012, Peabody embarked on the redevelopment of the estate into a rejuvenated residential area comprising a mix of private and affordable housing.

Phase 1 of the redevelopment, comprising a total of 153 homes, was completed in 2016 and is fully occupied. Phase 2, which comprises another 198 residences as well as a brand-new community centre, is slated for completion this year.

Apartment units at two apartment complexes located in the development - The Ascent (pictured here) and The Approach - will be available for sale to Singaporean buyers at an exclusive launch event on Aug 13 and 14

One Clapham Junction is the third and final phase of the project, encompassing a total of 307 homes. It is being undertaken by a joint venture between Peabody and UK property developer Mount Anvil. The latter is a London specialist that has over 30 years of experience delivering sold-out residential projects such as the 156-unit Hampstead Manor and the 36-storey Lexicon building in Central London.

More recently, Mount Anvil’s launches include The Oak, a 160-unit residential building at The Verdean in West London’s Acton area. The Oak saw over 96% of units snapped up within a month of launch. Another recent project, the 133-unit Chelsea Botanica, which is a joint venture with Peabody located in Fulham, saw almost 80% of available units reserved in the first month of sales.

View of apartments at The Approach

One of the development’s key attractions is its proximity to Clapham Junction station. The Zone 2 station is a major transport hub where over 2,000 trains pass through daily, making it one of the busiest stations in Europe.

Located just a minute’s walk away from the station, residents at One Clapham Junction are a quick train ride to notable stations such as Victoria and Vauxhall – both just one stop away from Clapham Junction – as well as Waterloo station in Central London, which is two stops or an 8-minute train ride away. Getting to the airport is also convenient, as residents can take a direct train from Clapham Junction station to Gatwick Airport in 24 minutes and to Heathrow Airport in 41 minutes.

One Clapham Junction is surrounded by many vibrant streets and neighbourhoods including Northcote Road, known for unique boutiques and trendy restaurants

The significance of Clapham Junction station has contributed to the development of St John’s Hill, which today stands as a well-established town filled with shops, supermarkets, eateries, and other facilities. A number of vibrant streets and neighbourhoods surround the area, such as Northcote Road, known for unique boutiques and trendy restaurants, and Battersea Rise.

While One Clapham Junction’s strategic location places it close to transport links and amenities, residents will also be able to enjoy some of London’s best-known commons which offer a serene escape. The development is located close to Clapham Common and Wandsworth Common – two large parks measuring roughly 210 acres (85 hectares) and 177 acres respectively – which are filled with open fields, gardens, ponds, sports facilities and other recreational amenities.

Clapham Common, located near One Clapham Junction, offers vast parklands, sports facilities and other recreational amenities

Attractive pricing

At an exclusive launch event that will be held on Aug 13 and 14 by exclusive marketing agent Savills Singapore, residences at two apartment complexes – The Ascent and The Approach – will be available for sale to Singaporean buyers.

For The Ascent, 80 units will be launched for sale, while a select number of units at The Approach will also be made available. The units comprise predominantly studio, one- and two-bedroom apartments with sizes starting from 553 sq ft for a studio, from 602 sq ft for a one-bedder, and from 837 sq ft for a two-bedder. There are also three units of three-bedroom apartments available, each measuring 1,214 sq ft.

The two buildings incorporate thoughtful design and a chic aesthetic, integrating materials such as chrome hardware, burnished bronze ironmongery and black fittings in the residences. All units on the ground floor come with an outdoor terrace, while on the upper floors, each apartment has a balcony.

Interior of a one-bedroom apartment at The Ascent

Residents at One Clapham Junction will enjoy a multitude of facilities, including a 24-hour concierge service, a landscaped square and courtyard, and a relaxing garden area, among others. In addition, the development has a fitness suite created in partnership with Peloton, dubbed the Peloton Hub, that will offer classes including cardio, yoga and strength training.

The units at The Ascent and The Approach are priced from GBP439,000 ($733,000) for a studio, from GBP508,000 for a one-bedder, from GBP645,000 for a two-bedder, and from GBP995,000 for a three-bedder.

The prices work out to around GBP954 psf based on the total floor area, making it a very attractive price-point for buyers looking to enter the London property market, relative to other prime London neighbourhoods. Just north of the River Thames, where popular areas Chelsea and Fulham are located, prices of residential units tend to be much higher. In the SW3 postal district, which includes a large portion of the Chelsea area, prices of new build developments currently average around GBP2,300 psf. Earlier this year, when Mount Anvil and Peabody launched Chelsea Botanica in Fulham, prices for apartments at the development started from around GBP1,250 psf.

To that end, given One Clapham Junction’s strategic location, proximity to Central London, and surrounding amenities, prices for units at The Ascent and The Approach offer a strong, value-for-money proposition for discerning buyers.

The Peloton Hub will offer residents access to fitness classes

Healthy growth prospects

The attractive price-point is not the only reason why One Clapham Junction makes for an appealing investment opportunity. Prices of properties in South West London have grown at a faster pace than those in prime Central London at 5.1% per year, according to Savills Research. As such, buyers of One Clapham Junction apartments are poised to enjoy healthy long-term capital appreciation. Savills Research is projecting that by 2026, outer prime London prices will grow by 13.7%.

The well-established and mature nature of the SW11 postal code area, where One Clapham Junction is located, also means it enjoys strong rental demand. Of the households in the area, 44% are renting, with a large portion of renters made up of young professionals. Savills Research is forecasting London rents to grow 22.2% by 2026.

One Clapham Junction’s strategic location and proximity to Central London offers an attractive price-point compared to other nearby areas including Chelsea and Fulham

Supporting the strong demand for property in the area is its proximity to a vast number of universities, with reputable institutions including King’s College London, London School of Economics, Imperial College London and University of Westminster all less than a half-hour commute away by public transport. The convenient access to these distinguished universities also makes the residences at One Clapham Junction ideal for buyers with children studying in the city.

To find out more about One Clapham Junction and the units at The Ascent and The Approach, interested buyers are invited to attend the launch event.

Exclusive Singapore Launch:

Date: Aug 13 and 14, 2022 (Saturday and Sunday)

Time: 11am to 6pm

Venue: Singapore Marriott Tang Plaza Hotel, Lengkuas Room, Level 2, 320 Orchard Road, Singapore 238865

Book your appointment: http://sav.li/uar

For more information: Tel: +65 9657 0072

Email: irs@savills.com.sg

Tags: