>

This shopping mall REIT could soon benefit from its sponsor’s omni-channel strategy

By Stanislaus Jude Chan

/ The Edge Singapore |

September 18, 2017 12:45 PM SGT

SINGAPORE (Sept 15): OCBC Investment Research says CapitaLand Retail China Trust (CRCT) could get a leg up from an omni-channel strategy that could be implemented across its portfolio in the future.

“We note that CapitaLand Retail China Trust's sponsor, CapitaLand, has been actively advancing its omni-channel or offline-and-online (O&O) strategy,” says OCBC lead analyst Deborah Ong in a report on Friday.

Ong says that these O&O solutions may eventually be replicated across CRCT’s portfolio, which would place the REIT in an advantageous position.

CapitaLand in August inked a deal with e-commerce giant Alibaba to manage the 80,000 sqm Alibaba Shanghai Center in China. CapitaLand will oversee the pre-opening and management of one of the four office towers as well as the shopping podium.

The group has also launched its first smart mall, CapitaMall Xinduxin, in Qingdao.

In Singapore, CapitaLand has signed an agreement to launch an exclusive online mall on Lazada Singapore, which will see the aggregation of the offerings of retailers in its Singapore malls on Lazada’s online platform.

“As more and more shoppers make purchases both offline and online, we recognise that omni-channel retailing is the way to go for our retailers to maximise their reach and market share,” CapitaLand Mall Asia CEO Jason Leow said last month.

As part of the O&O strategy, CapitaLand will roll out two unmanned click-and-collect lounges at Plaza Singapura and Bugis+ for online shoppers to collect and return their parcels.

This story, written be Stanislaud Jude Chan, first appeared on The Edge Singapore.

Tags:

Follow our channels to receive property news updates 24/7 round the clock.

Subscribe to our newsletter

Top Articles

1

Emerald of Katong hits 99% sales at launch, averaging $2,621 psf

2

Is it a Good Deal?: $1.03 million for a four-room HDB flat in District 10

3

Sim Lian Group’s Emerald of Katong: Will it be another top-seller?

4

Is it a Good Deal?: A 99-year leasehold three-bedder in Bedok sold for $1,098 psf

5

Novo Place EC achieves 57% sales on launch day at an average price of $1,654 psf

Our Site

Property Research

Condos

HDBs

Landed

Commercial

Industrial

Properties For Sale

Properties For Rent

Edgeprop.sg (previously known as The Edge Property Singapore) is the best property portal for real estate agents, investors, home-seekers and sellers alike in Singapore. On EdgeProp, you will be able to find the latest and hottest property news, property listings, and access tools for your research and analysis.

Whether you are looking to buy, sell or rent apartments, condominiums, executive condos, HDBs, landed houses, commercial properties or industrial properties, we bring you Singapore’s most comprehensive and up-to-date property news and thousands of listings to facilitate your property decisions. Click into any listing to check out the new AI Redesign tool to envision your property based on your preferred style, be it Scandinavian, Minimalist or many others.

Make data-driven property decisions with our easy-to-use free and paid tools. The Edge Fair Value tool lets users calculate the fair value of a property, while the En Bloc Calculator helps to determine the probability of a Singapore project being put up for collective sale. Our whole new Research tool provides you data on past transactions, price trends, and more for condos, HDBs, landed houses, commercial properties and industrial properties.

Aside from that, EdgeProp also offers a market trends tracker that lets you access historical property data, sales volume and compare how similar properties are selling, a heatmap that shows you where Singapore’s most popular property sales locations are, a HDB lease tool to calculate your HDB tenure, an affordability calculator, and property alerts to track your preferred Singapore property by project or location, as well as information on new launches.

On the lookout for undervalued property or looking to rent? EdgeProp’s powerful search filters will let you personalise your property-seeking experience – whether you are looking for a property near MRT stations, amenities like schools, or within a HDB Estate or District – so that you find exactly what you are looking for.