Special Feature

Quinn Ng: From rising star to luxury real estate maven

October 13, 2023 4:15 PM SGT

Quinn Ng receiving the Top 8 Transactor for Condo (Luxury) award from Bernard Tong, CEO of EdgeProp Singapore (Picture: Albert Chua/The Edge Singapore)

Quinn Ng has come a long way as a real estate agent. The senior marketing director at ERA Realty Network bagged Top 8 Condo (Luxury) and Top 10 Condominium (New Sales) at this year’s EdgeProp Singapore Excellence Awards.

Since entering real estate 10 years ago, Ng has steadily accumulated an impressive list of achievements. This includes earning the soughtafter platinum Tagger award and a list of Top Project Tagger awards for Pullman Residences, Kopar at Newton and Reef at King’s Dock, among others.

Ng is grateful for the support of her tight-knitted and high-performing team. Her accolades are a testament to their collective wisdom and competitive spirit, which have pushed her to go further in this business. After seven years in the insurance industry, becoming a realtor was a breath of fresh air for Ng.

“Insurance can be quite compliance-driven and technical,” Ng muses. “So, joining real estate was somewhat liberating for me. After all, who doesn’t like talking about beautiful houses and properties compared to death and diseases?”

Ng: Instead of it being purely transactional, I prefer to see each exchange as a step towards a long-term relationship

Owning her role

Her upbeat demeanour aside, Ng takes her job seriously.

She sees herself playing a critical role in her clients’ financial affairs and wants to uphold the standards of excellence set by her mentors and predecessors in the field.

“Our advice can have real-world implications for clients,” Ng says. “Some of their retirement plans may hinge on my proposal or recommendation so each case requires my utmost care and dedication.”

As a self-professed introvert, Ng takes more care and consideration in understanding and relating to her clients. She exercises discretion and is sensitive to their requests for privacy.

“The landscape of marketing has changed, and digital marketing plays a significant role today,” Ng shares. “Having a more targeted approach also yields favourable results over the long term. I get quality referrals and a healthy pipeline of clients I can confidently commit to long-term.”

Establishing her presence and reputation in CCR

Ng has both the experience and financial acumen to confidently hold a conversation with affluent clientele. She attributes this to the time spent at her former international property consultancy which exposed her to corporate clients and the luxury property market.

Thereafter, Ng concedes she was fortunate to have a good role model who taught her the ropes when she first started in the business.

“My first mentor who was welloff herself was gracious enough to show me everything about dealing with high-net-worth clients,” Ng reveals. “I picked up a lot of things. From choice of words to conduct, she helped me understand how the affluent clients think and behave.”

Ng specifically honed and developed her knowledge and experience in the CCR (Core Central Region). With Singapore’s fastgrowing reputation as a safe and secure financial hub in the region, the number of high-net-worth individuals in the city-state has risen in tandem. Undoubtedly, this influx of rich clients is an opportunity for realtors like Ng, but she maintains that deep market knowledge and value expertise will be necessary to meet their needs.

“The population of the ultra-highnet-worth has risen in Singapore over the years, with reports predicting a 17.7% growth by 2027,” Ng explains. “Many profited and increased their wealth immensely during the Covid-19 pandemic especially. The landscape has evolved and naturally, some of their needs have become more complex as well.”

Defining her service and value proposition

Noticing that most of her affluent and wealthy clients already had existing bankers and brokers supporting them, Ng opts for a softer approach.

“For many of these high-networth individuals, real estate may sometimes be a smaller part of their portfolio compared to other clients,” Ng shares. “Rather than selling, I focus on listening as there are many intangible needs that I often have to uncover.”

“A client might be retiring but their goals might vary. Are they rightsizing? Or are they thinking about what they want to leave behind for their child? I always aim for a mutually beneficial outcome where I can meet their needs naturally without forcing an agenda.”

Being a strong presenter and having a background in wealth management is also a boon for Ng. She personalises her interactions, which enlivens discussions and helps clients to feel more comfortable.

“I’m fond of architecture myself and I enjoy sharing with clients the design influences and aesthetics that can sometimes go unnoticed to the untrained eye,” Ng says. “Every development has its beauty and value. It’s up to us to discover and communicate this to our clients.”

This aligns with a core part of Ng’s service philosophy — helping her clients to evaluate new perspectives. Whether it is helping her clients appreciate the design intent of the architects or decide if the property truly meets their needs, Ng sees herself as a facilitator, first and foremost.

But she notes it is more so her expertise, particularly her valuable knowledge and skills in CCR properties, that lends further credibility and builds rapport.

“Within my first year in ERA, I was able to establish myself as a strong tagger, and I was fortunate to be invited to be part of the project management team for Irwell Residences in my second year,” Ng recalls. “This was huge as it further allowed me to establish myself in the CCR market.”

Her experience continues to bear fruit today as Ng is invited to be part of another management team for an upcoming exclusive and ultra-luxury development later this year.

Developing her connections and committing to the long-term

For someone who has hit her stride from referrals, Ng is invested in building long-term relationships with her clients and gearing up for new CCR projects on the horizon.

“Instead of it being purely transactional, I prefer to see each exchange as a step towards a longterm relationship,” Ng shares. “CCR has always had a strong demand from locals and new immigrants alike, and there has been a shortage of supply with the narrowing of prices in the RCR (Rest of the Central Region) & OCR (Outside Central Region).” This outlook has Ng undoubtedly optimistic for the future.

“It’s interesting times with so many things that have happened in the market recently,” Ng says. “I’m excited to see what these changes will bring to the luxury market.”

For more information,

Contact Quinn Ng | 84880538

Senior Marketing Director (R053443B)

ERA REALTY NETWORK PTE LTD