Porsche Singapore Studio opens duplex showroom at Guoco Midtown
By EdgeProp Singapore
/ EdgeProp Singapore |
The new 8,500 sq ft Porsche Studio duplex showroom at Guoco Midtown (Photo: Porsche Singapore)
The new 8,500 sq ft Porsche Singapore Studio opened at the retail space of Guoco Midtown mixed-use development. It is a duplex unit with a prominent frontage at the corner of Beach Road and Rochor Road.
Launched by Porsche Singapore, a venture between Porsche Asia Pacific and Eurokars Group formed in 2022, the studio aims to elevate the customer experience in Singapore.
At the first level of the studio is the first Café Carrera, a collaboration with Baker & Cook, with tribune seating for community events and a new Porsche Lifestyle concept store.
It also showcased is an exclusive Porsche 'Prototyp' collection, inspired by the "Active Camouflage" wraps of prototype test vehicles.
First level of Porsche Studio with Café Carrera, a collaboration with Baker & Cook, tribune seating for community event and a lifestyle concept store (Photo: Porsche Singapore)
A built-in car hoist has been installed in the showroom to move cars around the studio.
The second floor of the showroom has more modular spaces, which can be reconfigured to suit a diverse range of activities, from yoga to product training and presentations, with full-length LED walls. A co-working space and two state-of-the-art simulators are also on the second level.
Customers can configure models on request or arrange test drives of their desired sports car at the new showroom. At the Porsche Exclusive Manufaktur corner, they can also individualise their car by choosing from a wide range of paint-to-sample swatches and leather options.
Once their car has been configured, they can proceed o the private consultation areas for advanced discussions. The offices of Porsche Asia Pacific and Porsche Singapore six floors above have two delivery bays, and it's where customers will have their new cars delivered.
Porsche Singapore also intends to hold community events such as "Cars & Coffee" and "Porsches and Pretzels" at the piazza outside the showroom, says the company in a release.
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