Park Nova: Innovative design that combines luxury and sustainability

/ EdgeProp Singapore |

October 28, 2022 1:00 PM SGT

Artist’s impression of one of the five-bedroom duplex penthouses on the 20th floor (Picture: Shun Tak Holdings)

SINGAPORE (EDGEPROP) - Hong Kong-listed conglomerate and the largest real estate developer in Macau, Shun Tak Holdings, has made waves in the Singapore luxury residential market. In May last year, it launched two ultra-luxury condominium projects, namely the 54-unit Park Nova and the 14-unit Les Maisons Nassim, both of which have set new benchmarks in Singapore in terms of product and selling prices.

At Park Nova, all three penthouses on the 20th floor were among the first to be sold, at prices ranging from $17.18 million ($5,320 psf) to $34.44 million ($5,838 psf). To date, the project is 76% sold with an average price of $4,941 psf.

Joanne Goh, associate director, Shun Tak Holdings (left), receiving the Innovation Excellence award for Park Nova from Koh Choon Fah, board member, Edmund Tie Holdings (Photo: Albert Chua/EdgeProp Singapore)

Les Maisons Nassim achieved record prices in both absolute and psf terms for the biggest and smallest of its three penthouses. The biggest penthouse of 12,077 sq ft fetched $75 million ($6,210 psf) in October 2021. The smallest penthouse of 11,227 sq ft went for $68 million ($6,057 psf) in September. The third penthouse of 12,066 sq ft was sold for $59.77 million ($4,953 psf) in March this year. To date, Les Maisons Nassim is 71.4% sold at an average price of $5,632 psf.

Park Nova, which swept up awards for Design Excellence, Showflat Excellence as well as Top Development in both the Boutique and Luxury categories at the EdgeProp Excellence Awards last year, has walked away with yet another feather in its cap, the Innovation Excellence Award, this year.

By deploying the strategy of having “undulating overhanging balconies”, the living spaces and bedrooms within the apartments are shaded from the heat (Picture: Shun Tak Holdings)

‘Nova’ to focus on sustainable living

The condominium sits on a 43,356 sq ft, freehold site at the junction of Orchard Boulevard and Tomlinson Road in prime District 10. It is in the vicinity of high-end malls and luxury hotels such as St Regis Singapore, Shun Tak’s upcoming 142-room Artyzen Singapore, the Edition Hotel and the new Conrad Hotel (rebranded from Regent Hotel).

With Park Nova, Shun Tak wants to establish its “Nova” brand as synonymous with the ethos of sustainable living. The “Nova” brand was introduced by Pansy Ho, executive chairman and managing director of Shun Tak, for its Nova residential project 20 years ago.

The architectural firm behind Park Nova is the London-based design and architectural studio, PLP Architecture. “Park Nova is a prime example of how luxury and sustainability can go hand in hand,” Lee Polisano, president and founder of PLP Architecture, said in an interview with EdgeProp Singapore when the project was first launched.

“The apartment spaces are strategically orientated to take advantage of cross-ventilation and breezes,” said Polisano. Residents can enjoy the integration of indoor and outdoor spaces in their apartments without the use of air-conditioning if they wish.

Residents can enjoy full privacy as even the balconies of their apartments are screened from the neighbouring units above and below (Picture: Shun Tak Holdings)

‘Undulating overhanging balconies’

Besides collaborating with global design firm P&T Consultants, PLP Architecture worked closely with Singapore-based Brewin Design Office interior design firm, which designed the interiors of the project. Park Nova’s landscape architect, ICN International, also worked closely with PLP on the selection of the various green plans suited to the units’ orientation.

By deploying the strategy of having “undulating overhanging balconies”, the living spaces and bedrooms within the apartments are shaded from the heat. Residents can enjoy full privacy, as even the balconies of their apartments are screened from the neighbouring units above and below, according to PLP.

As the apartment tower is elevated 17m above street level, even the units on the lowest floor are above the canopy of trees along Orchard Boulevard. The typical units are spread across 17 floors, with a landscaped deck on the first floor and a sky terrace on the 14th floor.

Each floor has three units: a two-bedroom-plus-study of 1,432 sq ft; a three-bedroom-plus-study of 2,207 sq ft; and a four-bedroom unit of 2,895 or 2,906 sq ft. On the topmost floor, which is the 20th floor, are the three duplex penthouses, with sizes ranging from 3,229 to 5,899 sq ft. Each penthouse has five bedrooms.

Park Nova living room - EDGEPROP SINGAPORE

The four-bedroom units have a view toward the Orchard Road shopping district and the tree-lined Orchard Boulevard (Picture: Shun Tak Holdings)

Exclusivity, privacy

All the apartments come with their own private lift lobby. The apartments are arrayed like the wings of a butterfly around three central lift columns, each with a distinct view towards the northwest, south or east. The apartments, therefore, look away from each other, ensuring further privacy.

The four-bedroom units have a view of the Orchard Road shopping district and the tree-lined Orchard Boulevard. The three-bedroom-plus-study units overlook Nassim Hill and the Singapore Botanic Gardens. The two- bedroom-plus-study units have a view of the Good Class Bungalow estate of Bishopsgate and Chatsworth.

“The units at Park Nova are designed with private and public spaces which are ideal for those who like to entertain at home,” comments Koh Choon Fah, member of the board of directors at Edmund Tie, and one of the judges for the EdgeProp Excellence Awards 2022.

Sky lounge for family gatherings or exclusive events (Picture: Shun Tak Holdings)

Park Nova is an example of how biophilic design promotes health and well-being, says Koh. The units have balconies with expansive glass doors that open out to landscaped terraces, bringing an immediate connection to nature, she adds.

Scheduled for completion by October 2024, Park Nova will represent the latest generation of “smart new urban homes” that combine biophilic design and luxury living with the convenience of a prime address, notes Koh.

Amenities include a 25m lap pool, a jacuzzi deep in the garden, a garden pavilion, sky terrace with 360-degree city views, a state-of-the-art gym and a sky lounge for family gatherings or exclusive events. There will also be a hospitality-style concierge service that caters to residents’ needs.

Check out the latest listings near Park Nova, Les Maisons Nassim

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