Special Feature

Millionaire Achiever Sandy Lim makes her big dream a reality with Property2Go

April 28, 2023 1:00 PM SGT

Driven by her passion for real estate, this multiple award-winning realtor from ERA is now realising her vision to offer even better solutions for clients

Sandy Lim has a career that many would envy. For the last 23 years, the seasoned realtor has consistently stood out among the most elite tier of real estate professionals. Despite facing an ever-changing property landscape over the years, Lim has been able to stay at the forefront, outshining peers and gaining recognition for her achievements through accolade after accolade.

Not only has she been crowned a Millionaire Achiever at ERA Singapore for the past two consecutive years, she has also won ERA’s prestigious League of Honour title — a rare and coveted award given to salespersons that attain a Top 10 Achiever position for three consecutive years — an astonishing five times. It is an incredible testament to her ability to stay ahead of the curve within the competitive property landscape.

Her accolades also point to an unrivalled level of consistency, given that she is able to drive a high level of sales year after year. With around 1,000 transactions under her belt, her track record is indisputable. Lim is excellent at what she does, underpinned by her strong knowledge and experience in the real estate market.

Remarkably, Lim’s passion for real estate has never faltered, despite having worked in the industry for more than two decades. If anything, her passion has strengthened over time. “I still enjoy the whole process and journey of helping my valued clients fulfil their property or housing needs,” she shares.

Going above and beyond

Despite all her success, Lim remains a down-to-earth person, exuding a warm personality with a candid communication style that endears her to her clients and peers. Those who have worked with her agree that her positive energy, combined with her ability to connect with anyone, sets her apart from other realtors. Beyond understanding clients’ needs, she has the unique talent of being able to turn even casual conversations into potential business opportunities — an inimitable skill that has given her a significant advantage in the industry.

While this has allowed Lim to carve out a fruitful and financially lucrative career, the true reward comes in the satisfaction derived from helping her clients, she says. “The sense of accomplishment I get from transforming other people’s lives through property-related investments and wealth creation is what drives me,” she says.

Guided by this mindset, Lim displays a level of commitment to her clients that is rare to find. Besides catering to all clients with top-notch service, she regularly goes above and beyond for them, ensuring that her clients get the best outcome. Whether her client is a first-time home buyer or a savvy investor with a complex portfolio of properties, Lim is able to guide them at every juncture, helping them assess their options and figure out the steps to achieve their goals.

Indeed, Lim’s customer-centric approach has garnered her a staunchly loyal client base, many of whom have become her friends over the years. She also sees a steady stream of referrals, as clients recommend her to their friends and family, who in turn refer her to other people. It signifies the trust her clients have in her, which Lim recognises and honours by going above and beyond for them.

Ikigai through her work

It is evident that Lim’s genuine desire to assist clients in their property journey lies at the heart of her ikigai, or reason for being. Helping her clients and giving them the best experience in every capacity fuels her to constantly seek perfection in her work. It is also the reason why Lim consistently drives herself to learn and grow. “I’m constantly seeking ways I can improve and serve my clients better,” she says.

That trait has kept her ahead of the curve as the industry evolves and changes. One such change has been the massive transformation brought about by technology, which has completely altered the bricks-and-mortar business model that was prevalent in the industry when Lim first started her property career. In addition, the onset of the Covid-19 pandemic further accelerated the adoption of technology across the real estate landscape, bringing out a whole series of new tools and platforms to market and transact properties.

But Lim has managed to stay nimble, quickly adapting to different tools, processes and techniques to remain at the top of her game. While some realtors, especially those more used to the traditional methods of doing things, may struggle to keep up with the changes happening in the market, Lim takes them in her stride. “I enjoy the process of learning and improving, it’s a personally rewarding experience.”

She sets a remarkable example for her peers and other people in the industry, showing that regardless of age or how high one ascends in their career, there is always room to grow. That humbleness and willingness to learn has undoubtedly contributed to her longevity in the industry as well as her consistency as a top achiever.

Pursuing a big dream

As a result of her ikigai, Lim has spent a long time considering how she can further improve and bridge any remaining gaps in service. It soon dawned upon her that even as an excellent salesperson, there was one limitation that is harder to overcome: the fact that she was only one person, with finite resources in terms of time and bandwidth. There is only so much one single agent can do, even if the agent is among the finest in the industry.

When facing this limitation, many realtors, especially those who have reached a level such as Lim’s, may be content to let things go. After all, her established reputation and position in the industry affords her a comfortable lifestyle.

But Lim is not the kind to rest on her laurels. “I knew there could be a way to collaborate with others, which in turn would allow me to help more clients while also enabling them to get an upgraded level of service,” she says. In addition, as a veteran in the industry, she sees this as her way to give back to her clients and the industry at large.

The result of this dream is Property2Go, a specialised team that offers tailored services for those looking to buy, sell or rent property.

From left: Eunice Koh, Mark Kong and Sandy Lim, co-founders of Property2Go

Professional advice backed by research and analysis

Property2Go is a fast-rising team under ERA that provides customised consultations to clients. The team covers a broad range of property types, be it high-end residential, landed homes, new launches, or commercial properties. The team’s mission is simple: to give clients everything they need to know to make sound property decisions. This includes providing robust analysis and research, a clear assessment of options, on-the-ground insights, and professional recommendations and advice.

A key differentiating factor for Property2Go is the high level of experience of the team behind it. Lim and other members at Property2Go collectively have over 50 years of experience in the real estate industry, covering all spectrums of the market.

The breadth and scale of their experience makes them an invaluable knowledge resource that clients can leverage. Each member offers a specific set of skills and specialties, which collectively allows Property2Go to offer a full suite of holistic consultations that far surpass the abilities of a single agent.

Besides Lim, one of Property2Go’s founders is real estate veteran Mark Kong, a seasoned professional who has consistently been recognised for his outstanding achievements in the industry. Kong is also a key agency leader at ERA, working closely with the management’s top brass. Through his role as dedicated trainer and educator, he helps to mentor and guide a group of over 1,000 agents.

Eunice Koh, another Property2Go founder, has been in the property industry for 13 years. Koh’s forte is in numbers and analysis, thanks to her background working in the property industry. From running multiple scenario analyses to pin-pointing entry and exit prices, Koh has a knack for figures and being able to extract the relevant insights clients need. In addition, her analytical mind affords her the ability to think outside the box, helping to ensure clients are able to assess all angles prior to making decisions.

Helping clients uncover blind spots

One of Property2Go’s primary value-adds for its clients is how it helps clients uncover their blind-spots. Within an increasingly complex industry, property owners today have to take into consideration a plethora of different factors, be it industry processes, macroeconomic conditions, changing supply and demand, higher interest rates or regulatory changes such as property cooling measures.

Given the sheer scale of things that need to be taken into account, it is easy for property owners to get overwhelmed or potentially miss something that could detrimentally impact the value of their portfolio or the amount of cash outlay required for a transaction. This situation may be further compounded when they encounter inexperienced or unskilled agents who may provide incomplete or inaccurate information.

This is where the team at Property2Go can help, assisting clients identify opportunities that work in their favour and avoid costly mistakes. Property2Go has helped clients optimise cash outlays, save on stamp duties and maximise their bank loans, among others. Their robust financial calculations, coupled with their end-to-end expertise on the market, also provides clients with a full and transparent view of their financial situation.

Property2Go offers tailored consultations for those looking to buy, sell or rent property

Enabling future-proof decision-making

Unlike agents whose aim may be to simply close a deal, or push clients towards a particular course of action, Property2Go takes a refreshingly different approach. The team believes in presenting clients with the full breadth of options available to them, so that they have a holistic view of what they can do and how it would impact their portfolio further down the line. Their thorough research, backed with in-depth data and analysis, also allows Property2Go to find more out-of-the-box solutions and ideas that could better suit their clients’ needs.

This methodical and comprehensive offers clients much-needed clarity, allowing them to fully visualise how their property portfolio will be impacted. In turn, they will be able to make future-proof property decisions, offering them the ease of mind to execute their plans free of uncertainties.

In any case, Property2Go clients can also rest assured that the team will be with them through their entire career journey. Besides providing hands-on service throughout the consultation, Property2Go also offers extensive after-sales support, including following up with clients down the road or recalibrating portfolio restructuring plans as and when needed.

At the heart of the operations, Property2Go puts their clients first. Besides providing their services, the team sees themselves as educators, helping clients to learn the intricacies of the market and thus navigate it better. In the near future, they plan to broaden their efforts to spread knowledge, leveraging on Kong’s vast experience as a trainer and educator, by hosting consumer webinars where their existing and prospective clients can stay up-to-date on the latest market developments.

Ultimately, whether through their education efforts or their first-rate services, Property2Go’s aspirations are clear: To be the go-to consultant for anyone with property matters.