Ikea to launch new concept store in Jem next year
By Timothy Tay
/ EdgeProp Singapore |
SINGAPORE (EDGEPROP) - Swedish home furnishing store Ikea will open its first, small-store, in-store, retail concept in Southeast Asia at Jem next year. It will become the new anchor tenant at Jem, announced the shopping mall’s landlord Lendlease.
The suburban shopping mall is directly connected to Jurong East MRT Station and close to the Jurong East Bus Interchange. Ikea currently has two outlets in Singapore in Tampines and Alexandra, which collectively attract close to seven million visits a year.
IKEA's outlet in Tampines. The furnishing store is opening a new concept store in JEM. (Picture: Samuel Isaac Chua/The Edge Singapore)
The new 69,965 sq ft store will occupy three floors in Jem. In addition to its usual furniture inspiration set pieces and products, Ikea’s restaurant will debut there.
According to Sebastian Hylving, property & expansion director at Ikea Southeast Asia & Mexico, the retail giant selected Jem for its proximity to customers, the shopping mall’s excellent connectivity, as well as its high foot traffic.
Earlier this year, Lendlease also brought Japanese discount store Don Don Doki into Jem. The inclusion of Don Don Doki and now Ikea is in response to consumer behaviour and preferences that reinforce the retail proposition of Jem, says Lendlease.
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