>

>

Homegrown brand Castlery to unveil new flagship store at Liat Towers

By Hailey Yu

/ EdgeProp Singapore |

June 28, 2022 3:36 PM SGT

The upcoming Castlery showroom at Liat Towers, which is due to open in third quarter this year (Credit: Castlery)

SINGAPORE (EDGEPROP) - Homegrown furniture brand Castlery plans to unveil a new flagship store at Liat Towers in the third quarter. Totalling 24,000 sq ft across two floors, it will be the brand’s largest showroom to date and will feature an enhanced store experience that complements Castlery’s online-to-offline shopping experience. Located in the heart of Orchard Road, Liat Towers is also home to global brands like Hermes, a French luxury fashion house and Swiss luxury watch producer Audemars Piguet.

“Being the first local furniture brand to set up in Liat Towers is a significant and meaningful milestone for us. It is a physical manifestation of our growth ambitions and reflects our unwavering commitment to staying true to our roots, '' says Castlery co-founder Declan Ee.

What had begun as a four-man team in Ubi in 2013 has grown as a digital brand and a disruptor in the traditional furniture business industry. Castlery’s collection of furniture now sits in 300,000 homes globally.

Since joining the Enterprise Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has seen a six-fold increase in revenue, launching stores in up to 50 metropolitan areas in the US and growing operations in Australia.

“Castlery has developed a clear plan to achieve this ambition while maintaining a strong Singapore base,” says Jeffrey Siow, managing director and COO of EnterpriseSG. Currently, international orders account for over 80% of Castlery’s overall revenue.

“The government will identify and partner more companies like Castlery to build the next generation of Singapore Global Enterprises as the next engine of growth for our economy,” adds Siow. As part of its international growth strategy, the brand also plans to hire 100 more personnel over the next year to fill supply chain, marketing and visual merchandising positions.

Check out the latest listings near Liat Towers

Tags:

furniture Castlery liat towers

Follow Us

Follow our channels to receive property news updates 24/7 round the clock.

Subscribe to our newsletter

Top Articles

1

Is it a Good Deal?: $768,000 for a three-room HDB flat along Havelock Road with remaining lease of 88 years

2

Is it a Good Deal?: A 99-year leasehold three-bedder in Bedok sold for $1,098 psf

3

Singapore may need more ‘aggressive’ property cooling measures: Barclays

4

First private residential site in Bayshore launched for sale

5

Emerald of Katong boosts District 15 new home sales: The Continuum emerges as top beneficiary

Our Site

Follow Us

Property Research

Condos

HDBs

Landed

Commercial

Industrial

Properties For Sale

Properties For Rent

Edgeprop.sg (previously known as The Edge Property Singapore) is the best property portal for real estate agents, investors, home-seekers and sellers alike in Singapore. On EdgeProp, you will be able to find the latest and hottest property news, property listings, and access tools for your research and analysis.

Whether you are looking to buy, sell or rent apartments, condominiums, executive condos, HDBs, landed houses, commercial properties or industrial properties, we bring you Singapore’s most comprehensive and up-to-date property news and thousands of listings to facilitate your property decisions. Click into any listing to check out the new AI Redesign tool to envision your property based on your preferred style, be it Scandinavian, Minimalist or many others.

Make data-driven property decisions with our easy-to-use free and paid tools. The Edge Fair Value tool lets users calculate the fair value of a property, while the En Bloc Calculator helps to determine the probability of a Singapore project being put up for collective sale. Our whole new Research tool provides you data on past transactions, price trends, and more for condos, HDBs, landed houses, commercial properties and industrial properties.

Aside from that, EdgeProp also offers a market trends tracker that lets you access historical property data, sales volume and compare how similar properties are selling, a heatmap that shows you where Singapore’s most popular property sales locations are, a HDB lease tool to calculate your HDB tenure, an affordability calculator, and property alerts to track your preferred Singapore property by project or location, as well as information on new launches.

On the lookout for undervalued property or looking to rent? EdgeProp’s powerful search filters will let you personalise your property-seeking experience – whether you are looking for a property near MRT stations, amenities like schools, or within a HDB Estate or District – so that you find exactly what you are looking for.

View More

Close Ad

00:00