Hiap Hoe rebrands two hotels to Aloft Singapore Novena

By Khairani Afifi Noordin
/ The Edge Singapore |
The rebranding of the two hotels is expected to commence in 3QFY2023 (Photo: Hiap Hoe)
SINGAPORE (EDGEPROP) - Hiap Hoe has entered into a franchise agreement with Luxury Hotels International of Hong Kong to operate two hotels located at 16 Ah Hood Road and 1 Jalan Rajah and rebrand them to Aloft Singapore Novena.
The two hotels to be rebranded are Ramada by Wyndham Singapore at Zhongshan Park and Days Hotel by Wyndham Singapore at Zhongshan Park.
The rebranding of the two hotels is expected to commence in 3QFY2023 when the company’s current management contract expires. The exercise is expected to be completed in the fourth quarter of the year.
Advertisement
Advertisement
The opening of Aloft Singapore Novena marks the brand’s arrival in Singapore. Part of Marriott Bonvoy’s portfolio of 30 brands, Aloft Hotels caters to a “music-loving crowd”, the company says.
Marriott International’s portfolio includes nearly 8,200 properties spanning 138 countries and territories, offering the Marriott Bonvoy travel programme.
Shares in Hiap Hoe closed at an unchanged 74.5 cents on Feb 24.

Follow Us
Follow our channels to receive property news updates 24/7 round the clock.
EdgeProp Telegram
EdgeProp Facebook
Subscribe to our newsletter

Our Site

Edgeprop.sg (previously known as The Edge Property Singapore) is the best property portal for real estate agents, investors, home-seekers and sellers alike in Singapore. On EdgeProp, you will be able to find the latest and hottest property news, property listings, and access tools for your research and analysis.

Whether you are looking to buy, sell or rent apartments, condominiums, executive condos, HDBs, landed houses, commercial properties or industrial properties, we bring you Singapore’s most comprehensive and up-to-date property news and thousands of listings to facilitate your property decisions. Click into any listing to check out the new AI Redesign tool to envision your property based on your preferred style, be it Scandinavian, Minimalist or many others.

View More