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Evolving beyond co-working

/ EdgeProp Singapore |

November 2, 2018 6:12 PM SGT

Hong Kong-based start-up Campfire Collaborative Spaces announced on Oct 29 that it was opening its flagship space in the CBD at 139 Cecil Street. It will be taking up all 16 floors in the building, or a total of 85,000 sq ft.

The existing 11-storey building, formerly known as Cecil House, is undergoing major renovation works and will see the addition of five floors and a roof terrace, with a sky pool, rooftop bar, outdoor dining area and cabanas. This new offering will be made available to members of Campfire Collaborative Spaces when the building is completed and opens in 3Q2019.

Campfire Collaborative Spaces at 139 Cecil Street will have a sky pool, rooftop bar, outdoor dining area and cabanas (Photo Credit: Campfire Collaborative)

“We’re looking forward to opening our doors in Singapore and bringing something completely new to the sector,” comments Campfire co-founder and CEO Wang Tse. “Cecil Street is a total integration of all aspects of what we offer at Campfire — worklife balance, wellness and convenience, all under one roof.”

Prior to the announcement of its new location in Singapore, Campfire had committed to taking up 80,000 sq ft of commercial space at The Harbourfront Landmark luxury residential development in Kowloon, in one of Hong Kong’s biggest co-working deals so far. The Harbourfront Campfire is positioned as a co-learning facility, which houses a kindergarten, learning centre, flexible office accommodation and restaurants. It is expected to open early next year.

The existing 11-storey building, formerly known as Cecil House, is undergoing major renovation works and will see the addition of five floors (Photo Credit: Campfire Collaborative)

Founded in 2016 by Wang and Albert Fung, chairman of the firm, Campfire originally focused on developing co-working spaces. It started with 8,000 sq ft in a single location in Kennedy Town, Hong Kong and now has more than 580,000 sq ft across 20 locations. In addition to Singapore, Campfire ventured into Central London in August, and has plans to open in more locations, including Melbourne and Sydney in Australia. The company has evolved beyond co-working and entered the co-living, co-learning and co-retail spaces.

Wang: Cecil Street is a total integration of all aspects of what we offer at Campfire — worklife balance, wellness and convenience, all under one roof (Photo Credit: Campfire Collaborative)

In Singapore, Aurum Land, a subsidiary of construction company Woh Hup Holdings, ventured into co-working through Collision 8; co-living with its investment in Hmlet; and Core Collective, a collaborative centre for fitness and wellness enthusiasts.

Core Collective’s flagship space in the CBD opened in April at 79 Anson Road, It occupies a total area of 23,500 sq ft on the first and second floors as well as 22nd floor of the building. Services include physiotherapy, body wellness, Pilates, boxing and even ballet classes.

Core Collective’s flagship space in the CBD opened in April at 79 Anson Road (Photo Credit: Samuel Isaac Chua/EdgeProp Singapore)

A second Core Collective location is scheduled to open at Loewen by Dempsey Hill in 1Q2019. It will occupy an area spanning close to 140,000 sq ft. Michelle Yong, founder of Core Collective and Collision8, and director of Aurum Land, says: “Our current space in Tanjong Pagar focuses
on fitness and allied health services for professionals in the CBD, whereas with the expansion into Dempsey, our new space will cater more for families,
especially women and children, and our services are likely to expand into beauty, aesthetics, medical and children’s activities.”

Yong: Our new space [in Dempsey] will cater more for families, especially women and children, and our services are likely to expand into beauty, aesthetics, medical and children’s activities (Photo Credit: Aurum Land)

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