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Brent Cross Town, one of the largest regeneration projects in London, launches in Singapore this weekend

By Hailey Yu

/ Edgeprop Singapore |

May 25, 2022 10:34 PM SGT

The GBP7 billion ($12 billion), 180-acre “park town” (Credit: Related Argent)

SINGAPORE (EDGEPROP) - Related Argent — a joint venture between US real estate group Related Companies and UK developer Argent — announced the launch of the first phase of Brent Cross Town in Singapore this weekend [May 27]. The first phase of two residential blocks, namely the 107-unit The Ashbee and 170-unit The Delamarre, will be launched by sole marketing agency Savills Singapore.

The GBP7 billion ($12 billion), 180-acre project, designed as a “park town”, is one of the most significant urban regeneration schemes in London to date. Upon completion, there will be 6,700 new homes, a new high street with 50 shops, eight public squares and a wide array of indoor and outdoor facilities for sports ranging from basketball, football and tennis to BMX, parkour and skateboarding.

All lifestyle and retail amenities within Brent Cross Town will be a 15-minute walk or bike ride from home or the office. The entire development is centred around Claremont Park, which boasts of 50 acres of parks and playing fields. “Brent Cross Town will be a place which supports health and well-being and maximises the opportunities offered by our new flexible lifestyles,” says Tom Goodall, partner and head of residential at Related Argent, in a press statement.

Jacqueline Wong, executive director of residential services at Savills (Singapore) sees more homebuyers focusing on wellness and a healthy environment. “The homes at Brent Cross Town therefore carry a green premium, and are ideal either as a pied-a -terre or as an investment,” she says.

“The homes are ideal for either end-use pied-à-terres or rental investments,” Wong added.

Located in Zone 3 of London, the upcoming Brent Cross West Station (scheduled for completion at the end of this year) is a 12-minute train ride to London St Pancras International and King’s Cross stations. The Brent Cross underground station will bring residents to Central London every five minutes.

Units at The Ashbee and The Delamarre comprise studios and one- to three-bedroom apartments. At The Ashbee, apartments start from 496 sq ft for a studio to 1,739 sq ft for a three-bedroom maisonette. The Delamarre has apartments ranging from 533 sq ft for a studio to 1,389 sq ft for a three-bedroom unit. Many of the apartments feature balconies or terraces overlooking lakeside views of Claremont Park. The apartments will be designed by renowned global design firm Woods Bagot.

Residents will gain exclusive access to The Claremont Park Club located across the ground floors of Ashbee and Delamarre. Units will be priced from GBP390,000 for a studio.

A special pre-launch event will be held from May 27 to June 2 at Savills Singapore’s office, while the official launch will be held over the weekend of June 4 and 5 at the Singapore Marriott Tang Plaza Hotel.

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