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The Assembly Place invests in 2MR Labs with Temasek’s Heliconia Capital and VC Lucid Blue Ventures

/ EdgeProp Singapore |

July 22, 2023 4:42 PM SGT

Lim: Digital transformation and blockchain is here to stay, We have to accept and embrace it. Our community will benefit from the digital launchpad services provided (Photo: Samuel Isaac Chua/EdgeProp Singapore)

SINGAPORE (EDGEPROP) - Singapore-based co-living operator The Assembly Place announced that it has invested in 2MR Labs (Tomorrow Labs), a company founded in 2022 by Arthur Lin and Takahiro Irie, with a vision to bridge Web2 businesses to Web3 technologies.

The Assembly Place invested in 2MR Labs alongside Temasek's Heliconia Capital and venture capital Lucid Blue Ventures, which focuses on early or start-up phase projects in DeFi (decentralised finance), gaming and NFTs (non-fungible tokens). However, the amount invested by the firms was not disclosed.

"We invested in 2MR Labs because of their ability to build our community in the web3 space," says Eugene Lim, founder and CEO of The Assembly Place. "Many of our members are 30 years and below and are savvy in this field. Other than just renting a room with us, we want them to continue to be our members even after leaving the place."

Arthur Lin, CEO and founder of 2MR Labs, believes that brand power "lies in the power of the community" (Photo: 2MR Labs)

Through 2MR Labs' services, Lim plans to launch a web3 platform where past and existing members can communicate, share start-up ideas and enjoy membership tie-ups with various vendors.

Lim believes it's the right time to launch a web3 platform as The Assembly Place has 3,000 members (past and present) and more than 1,300 operational rooms. Including those to be completed in the coming months, the estimated inventory is about 1,500 rooms.

"Digital transformation and blockchain is here to stay," says Lim. "We have to accept and embrace it. Our community will benefit from the digital launchpad services provided."

Singapore’s first NFT collection of 60 unique digital art pieces in collaboration with Adidas Singapore (Source: website)

Arthur Lin, CEO and founder of 2MR Labs, believes that brand power "lies in the power of the community". Through his web3 platform, he aspires to help "maximise the potential of brands, empower communities with blockchain to build a sustainable future", he comments.

Brands that use 2MR Lab's Web3 services include Weston Corp's Limited Edt (Limited Edition) platform. In collaboration with Adidas Singapore, 2MR Labs directed Limited Edt Singapore's first NFT collection of 60 unique digital art pieces with purchases of limited edition Adidas Originals. Launched on August 20, 2022, the collection was sold out.

2MR Labs led the utility-based NFT project, 'The Culture Cartel Genesis NFT collection'. Each NFT has utilities like VIP access to events, including the upcoming December festival, giveaways and draws of coveted limited-edition merchandise from leading brands and artists (Source: website)

Culture Cartel, a venue and platform for street artists, designers, tattoo artists and urban brands worldwide, launched in 2018, has also tapped 2MR Labs' platform. In this effort, 2MR Labs led the utility-based NFT project, 'The Culture Cartel Genesis NFT collection'. Each NFT has utilities like VIP access to events, including the upcoming December festival, giveaways and draws of coveted limited-edition merchandise from leading brands and artists. Services 2MR Labs provided include Web3 roadmap, IRL (in real life) event and NFT smart contract development.

2MR Labs also developed an NFT invitation card for the Bentley Bentayga car launch with Wearnes Automobile. Besides The Assembly Place, other companies that 2MR Labs has teamed up with include gaming hardware company DreamCore, coffee producer PPP Coffee, web3 wallet and security firm UKiss Technology and Web3 gaming community MetaOne.

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