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Special Feature
Pushing boundaries, striving for excellence
By Alvin Ong | September 20, 2024

Alvin Ong Managing Director, EdgeProp Malaysia (Photo: Samuel Isaac Chua/EdgeProp Singapore)

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First, I want to thank all our fantastic realtors for being here tonight and joining us at our first Realtors Round Table. You’re now recognised among the top in the industry, which is truly something to celebrate!

The last few years haven’t been easy for property investors in Malaysia. While average prices might show some growth, they were driven mainly by new projects.

As we see in our data at EdgeProp, the reality is that prices of many existing properties — both landed and non-landed — have been flat. If you bought a property five years ago, it would be quite possible that you have seen little capital appreciation. Buying a home is no longer as simple as investing in an index fund; it requires careful thought and knowledge.

So, what does this mean for all of you as realtors? It means that your role is more relevant than ever. Clients aren’t just looking for someone to help them buy or sell — they need a trusted advisor who knows the market deeply and can provide smart, data-driven guidance. And no, this is not something ChatGPT or AI can do. Clients need you, flesh-and-blood experts who can help them make informed choices, especially in these uncertain times.

But I also want to talk about what this award means for all of us. This award isn’t just about recognising your hard work; it’s about setting a new standard and sharpening your competitive edge within Malaysia, Singapore and beyond. We want to see our agents leading on the homeground, competing, and thriving on regional and global levels.



At EdgeProp, we believe in your potential to be among the very best, and this award is a step towards that goal. It’s about pushing boundaries, encouraging innovation, and fostering a spirit of excellence that will make realtors stand out in any market.

And there are plenty of reasons to feel optimistic. We’re seeing a rise in transactions, the rate of property oversupply is at its lowest, and new supply is slowing down — signs that the market is stabilising. There’s renewed energy in areas like Johor and Penang, driven by new infrastructure projects and interest from foreign investors. Last month, a penthouse in Desa Park City, Kuala Lumpur, was sold for double its launch price just a year after vacant possession, netting a profit of RM4 million [$1.2 million]! Stories like this show that momentum is building.

So, to all our agents here tonight, I want to say: You have a vital role to play in this market recovery, and we at EdgeProp are here to support you every step of the way. We’re committed to helping you become the trusted advisors your clients need and to helping you elevate your careers to new heights.

Let’s continue to strive for excellence in Singapore, Malaysia and beyond. Thank you, and enjoy the celebration this evening.

Alvin Ong

Managing Director, EdgeProp Malaysia


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