Maverick duo Melvin Lim and Adrian Lim, co-founders of PropertyLimBrothers, have made another significant contribution to the real estate industry with the launch of their book, Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential. Chock-a-block with valuable insights and practical tips, the book is the ultimate guide for sellers to uncover and maximise the potential of their unique homes to attract buyers in a crowded marketplace.

Positioning: The Art of Selling Your Property to its Maximum Potential, a first-of-its-kind in Singapore, is a treasure trove and amalgamation of useful information and insider tips from the authors to share with sellers, investors and the general public. For home sellers, the book is a comprehensive guide that advocates uncovering and showcasing their home at its fullest potential to gain a winning edge right from the start. For investors, it provides important insights on home buyers’ perspectives to gain a wider pool of potential buyers when exiting from the market.

Co-founder and CEO of PropertyLimBrothers Melvin Lim says, “The book aims to educate and share with the public audience that their properties have the capability to achieve their deserved potential and worth if they prep them correctly with the right marketing efforts and position them to attract the right buyers.”

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“This book is also an insider’s look into the lens of home buyers. The property investor or homeowner will be better equipped with the essential factors to look for when investing in their next property in order to have an easier exit with a wider buyer audience pool,” he adds.

“The launch of this book, filled with practical knowledge accumulated by Melvin and Adrian over 17 years of on-the-ground experience, is a testament to the company’s philosophy towards elevating of the local real estate industry,” says Grayce Tan, PropertyLimBrothers’ senior marketing and business development manager, who co-wrote the book.

“It is a rare compilation of all the industry secrets on how to market one’s home from start to finish. Home sellers will become adept at optimising their property value with a properly structured approach supported by data analysis and buyer psychology to navigate their journey,” she adds.

Raising the bar in real estate marketing and education

Not only is the book dedicated to all of PLB’s clients, team and partners who have played a vital role in shaping the company’s journey in the real estate industry, it is also a celebration of the successful partnership between Melvin and Adrian, former colleagues as prison officers who embarked on their real estate careers in 2007.

The dynamic duo made waves in the real estate industry by being the first to adopt the video home tour concept in 2017, which gained immense popularity on YouTube. Adopting the use of visual effects and animation, the team produced innovative and upbeat video home tours presented by Melvin that showcased properties to their fullest potential, sparking keen interest among potential buyers and developers.

PropertyLimBrothers’ impressive track record of 62% of sellers transacting at a higher psf than a similar unit within the same project — with eight out of 10 properties sold within six months — transformed how real estate was marketed in Singapore. Their success in social media marketing for property sales led to the setup of PLB Media in 2018 to curate innovative video home tours to showcase a home’s maximum potential.

Not one to rest on their laurels, PLB Realty was formed in 2022 as an agency that rides on PropertyLimBrother’s continuous success, with 65 full-time realtors to date. Its strong standing in the industry is further enhanced with the achievement of several major milestones in 2024, such as its Landed Convention in May and New Launch Convention in July, with 452 and 1,114 tickets sold, respectively.

In September, PLB launched Assembly, The School of Real Estate, as a training platform to further add value to property investors. A month later, Assembly also hosted a Property Summit where Positioning was officially launched on Oct 26 after over three years.

Positioning is everything in real estate marketing

Most home sellers have expectations about the pricing that their property assets should fetch on the market. Hence, it is paramount that one be equipped with the right tools to achieve the desired goal. With the launch of Positioning as a comprehensive step-by-step guide by the trusted PropertyLimBrothers, , you can equip yourself with proven frameworks and methodologies to maximise your property’s returns.

Brimming with everything from pricing strategies to timeline management and financial planning, the book equips you with what you need to make your property stand out and find a perfect buyer who sees it at its highest potential. Delving into the art and science of home selling, you will learn and benefit from the mindset of successful property sellers and understand the means of engaging and connecting with potential buyers.

The guide provides the essential steps to marketing your property, such as preparing and staging your home, conducting home tours and leveraging social media with well-crafted content to attract a target audience for maximum outreach. A thoughtful array of quotes, such as “Do Not Market Your Property Hastily. 70% of staged properties sell above valuation. Without proper preparation, you risk losing both value and valuable time”, are also offered by Melvin.

Implications arising from recent trends, such as government cooling measures and the rise in popularity of short-form videos, are also featured in the book. This, along with reader-friendly infographics featuring statistical data and bite-sized advice in each chapter, makes Positioning easily digestible and a pleasure to read for everyone, from home sellers to investors and the general public.

Get your copy of Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential now at a limited promotional price: $29 (Usual Price: $39).

Visit https://assembly.sg/plb-book/.

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