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London project King’s Road Park launches on Oct 4
By Amy Tan | October 4, 2019
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Berkeley Group’s St Williams will launch the 1,843-unit King’s Road Park in Singapore on Oct 4. The development is located just 60m from The King’s Road and close to the River Thames.

Jointly marketed by Savills and JLL, the development will have a mix of suites, one- to four-bedroom apartments and penthouses set within six acres (2.4ha) of landscaping, including a public park, square and residents’ garden. Prices of units at King’s Road Park start from £790,000 ($1.34 million).

King’s Road Park is part of the Fulham Riverside Regeneration Area that includes  three restored buildings set within the park and a new public square. There will also be 100,000 sq ft of commercial space that will house offices and F&B options.

Artist's impression of King's Road Park (Credit: Savills)

Situated within London’s Zone 2, the project is within proximity to Fulham Broadway (Underground) and Imperial Wharf (Overground) stations. The King’s Road stretches from Sloane Square in Chelsea to Parsons Green, and comprises a mix of high-end fashion stores and boutiques. Residents of King’s Road Park will be able to walk to department stores such as Harrods and Harvey Nichols. Meanwhile, the Saatchi Gallery and Royal Hospital Chelsea are also nearby. The latter is the venue of the annual RHS Chelsea Flower Show.

Despite uncertainty around Brexit, Jacqueline Wong, Savills’ executive director and head of residential services, observes that London remains an attractive investment destination for foreigners. Specifically, she has seen increased demand from buyers in Hong Kong who are looking for safe havens for their investments amid the current political unrest.



Meanwhile, Singaporean buyers are also looking for investments outside the city-state following the government’s property cooling measures in July 2018. “There are also buyers who are investing in London as they are planning ahead for their children to further their studies there,” she says. In addition, Savills offers turnkey solutions for investors and buyers looking to rent out their units.

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