SINGAPORE (EDGEPROP) - Kohler is partnering with Lazada to provide a one-month curated showcase of home, kitchen, bath and lifestyle products that shoppers could experience in-store, according to a press release​​ by Kohler and Lazada.

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“We are collaborating with Lazada to provide shoppers an immersive online to offline (O2O) shopping environment. They could see how the products feel, look and work, and ask questions to make an informed purchase,” says Leo Leong, general manager of Kohler.

Taking place at shophouses along Peck Seah Street, the month-long event features a total of 30 brands starting from July 15. Spanning 8,848 sq ft of retail space, there are dedicated spaces for living room, bedroom, study, kitchen and bathroom, providing an immersive in-store feel that complements the digital shopping experience. Each themed dedicated space has QR codes shoppers could scan to purchase on the Lazada app.

Participating brands include Kohler, Samsung, Bang & Olufsen, Lego, L’occitane, Razer, Nespresso, Osim, Tefal, WWF and Philips Lighting. The showcase is aimed at first-time homeowners looking for inspiration for their new home, or existing homeowners who want to refresh areas of their homes.

Perks include promotions and interior decor workshops for shoppers on selected dates. The Come Home to Kohler and Friends (Powered by Lazada) event is open daily from 10am to 9pm and ends on Aug 15.

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