Cover (From L to R): Wayne Tang, Director of Client Engagement, Marcus, CTO, Marc Chan, VP of Operations (Photo: PropertyLimBrothers)
With an unprecedented surge of new home launches in late 2024, homebuyers are faced with an overwhelming number of options, often leading to analysis paralysis. PropertyLimBrothers (PLB) has risen to the challenge by developing a suite of proprietary proptech tools designed to empower both consumers and their consultants with actionable, data-driven insights.
Technology is at the core of PLB's approach to real estate, driving a commitment to smarter, data-driven decisions. All of PLB's tech solutions are developed in-house, tailored specifically to address the unique challenges of Singapore's property market. These tools are part of a wider ecosystem that integrates education, research, and consultancy, ensuring a holistic approach to property investment.
PLB's suite of proprietary tools address the unique challenges of the Singapore property market (Photo: PropertyLimBrothers)
With a strong emphasis on enabling consumers to make better decisions, PLB’s proptech tools are designed to identify properties with high appreciation potential and clear exit opportunities — key factors for a sound investment. In addition to empowering clients, these tools equip PLB consultants with the data and insights needed to provide personalised, informed guidance. By combining proprietary technology with real estate expertise, PLB is redefining the property journey for buyers, sellers, and investors alike.
A Data-Centric Approach to Smarter Homebuying
PLB stands at the intersection of real estate and technology, leveraging data and years of expertise to simplify the decision-making process for buyers, sellers, and consultants alike.
PLB's proprietary tools empower clients and equip consultants with the data and insights needed to provide personalised, informed guidance (Photo: PropertyLimBrothers)
At the heart of PLB’s ecosystem is MOAT Analysis, a proprietary scoring system inspired by the concept of a moat — designed to safeguard homebuyers by helping them steer clear of suboptimal or potentially unprofitable purchases. This tool evaluates condominiums across Singapore using 10 carefully selected factors, including proximity to MRT stations, nearby amenities, regional price disparities, and transaction frequency.
Sample of the MOAT analysis' comparison between two projects (Photo: PropertyLimBrothers)
Developed through 17 years of real estate expertise, these factors have been identified as the most significant drivers of a property’s future performance. By providing buyers with clear, data-backed insights, the MOAT Analysis empowers them to confidently navigate Singapore’s highly competitive property market while making informed, strategic decisions.
PLB's MOAT analysis tool evaluates condominiums across Singapore using 10 carefully selected factors, helping buyers compare across different projects (Photo: PropertyLimBrothers)
“Our MOAT Analysis empowers both clients and agents by providing a comprehensive, data-backed perspective on Singapore's condos,” says Marc Chan, vice-president of operations. “It’s not just about scoring — it’s about giving our clients a competitive edge.”
The tool a. The latest version now includes assessments of new launches, making it indispensable for both buyers and PLB’s consultants, who rely on it daily. By the end of the year, PLB plans to expand the MOAT Analysis to include landed properties, incorporating new considerations such as land tenure and lot size to address the unique needs of this segment.
“These factors are constantly being reviewed based on our consultants’ assessments on the ground,” adds Marc. “The ongoing refinement ensures MOAT remains a valuable resource for consultants and buyers looking to enter into high-appreciation products in an ever-evolving market.”
Disparity Effect®: Busting Myths, Unlocking Insights
PLB’s data-driven mindset is further exemplified in its Disparity Effect® tool, an online platform that houses thousands of data visualisations, enabling clients to make informed decisions by analysing market trends and comparisons.
The Disparity Effect® tool offers a wide array of data visualisation charts on the property market (Photo: PropertyLimBrothers)
“When the Additional Buyer’s Stamp Duty (ABSD) was raised to 60%, many speculated about its impact,” recalls Marc. “Using Disparity Effect®, we showed that foreign transactions accounted for less than 5% of the total market over the past five years, proving the local market would remain largely unaffected.”
The Disparity Effect® tool also allows users to compare property investments against other assets, such as cryptocurrency, helping clients diversify and manage their portfolios more effectively. Accessible to the public for $12 per month, the tool provides advanced features and a broader range of data insights. PLB’s agents enjoy full access, ensuring they are equipped to guide clients with precision.
Empowering Sellers with Innovative Tech
For property sellers, PLB offers the AI Renovation Tool, which transforms lived-in spaces into virtually renovated versions. This technology enables sellers to present their homes in the best light, attracting buyers without undergoing actual renovations. It also helps landed property buyers visualise ideas for unique layouts or undeveloped plots, bridging the gap between imagination and reality.
PLB is set to launch Condo Ranker by year-end, a tool that shortlists condos within a specific area based on buyer preferences and budgets. By offering comparisons of unit sizes, prices, and tenure, Condo Ranker simplifies the search process, making it less daunting for buyers.
Streamlining Consultant Productivity
PLB’s tech ecosystem doesn’t just empower consumers — it also supports its consultants. The Alana system, a proprietary workflow management tool, acts as a “personal virtual assistant”, helping agents organise leads, set reminders, and stay on top of follow-ups.
“Alana ensures our consultants never miss a lead or opportunity to reconnect with potential clients,” says Marc. “It’s about giving them the tools they need to provide exceptional service.”
Combining Tech with a Personal Touch
While PLB’s tools offer unmatched accessibility and efficiency, the agency recognises that technology is only one part of the equation. By adopting a consultative approach, PLB ensures each client’s journey is tailored to their unique needs and priorities.
“Our tools complement — not replace — the human touch,” Marc explains. “Real estate decisions are deeply personal, and we strive to combine expert insights with personalised guidance.”
The MOAT Analysis tool is constantly updated to remain relevant in a rapidly changing market (Photo: PropertyLimBrothers)
An Ecosystem Built for Everyone
PLB’s commitment to innovation and transparency extends beyond tools like MOAT Analysis and Disparity Effect®. The agency consistently shares free educational content via webinars, podcasts, and videos, empowering consumers to navigate the property market confidently.
With plans to roll out even more tools and expand its capabilities, PLB is shaping a smarter, more accessible real estate ecosystem. Whether you’re buying, selling, or investing, PLB’s tech-driven approach ensures you’re equipped to make the best decisions.
Discover PLB’s proptech tools and elevate your property journey at propertylimbrothers.com/proptech.