Low believes that success is achievable with the right approach and mindset, transforming challenges into opportunities.
As the adage goes, it takes a village to raise a child.
What about building a competent, value-driven and confident real estate salesperson, capable of discerning client needs and closing property deals under any scenario? It might require strong leadership, well-defined support systems, stellar training, dedicated coaching, and more.
That is exactly what Daniel Low, former naval officer-turned-rising property star, promises for agents under his charge at Daniellowassociates.
Platinum Achievers (from left): Lilian Sim and Zane Chew. (Picture: Daniel Low)
Since jumping ship to join PropNex Realty in July 2022, Low has been making waves, despite his relatively short tenure in the industry.
By December 2022, Low had already earned more than an entire year’s worth of his salary at the Navy. In 2023, Low made almost half a million, earning his place among PropNex’s Top 300 Producers.
Low continues to set himself apart from the 12,000-strong workforce in PropNex, achieving fifth position among the Top Associate Group Directors at PropNex’s Leaders and Achievers Business Conference 2024.
“Switching careers to real estate, I endured the same struggles and growing pains faced by many new agents,” Low reveals. “Fortunately, I had trusted mentors who developed key systems and methodologies that allowed me to grow and succeed at an accelerated pace.”
Low is particularly indebted to Associate Group District Director Desmond Liew, his former boss at the Navy and perennial millionaire producer; and Matthew Lam, Top 10 Millionaire producer and Champion District Director, who oversees more than 700 agents.
The training systems and frameworks of both Liew and Lam are comprehensive and foundational, and are designed to equip rookie agents with key knowledge and skills. Low has been a beneficiary of Lam’s proprietary Essentials framework, and continues to leverage it today.
“Lam’s training covers all aspects of lead generation like prospecting, door-knocking, telemarketing, and even materials for client presentation, delivered through active workshops and role-plays so agents get ample practice time,” Low shares.
He adds: “On the other hand, Liew dives into the art of closing, and thanks to his strong partnerships, he frequently invites expert speakers and specialists to conduct training on advertising, analytics and other useful skills.”
Low is the complementary piece to what he believes is a winning trifecta.
While his mentors provide the overarching systems that equip agents with the knowledge and skills, Low helps each agent to calibrate and fine-tune their strategies, catering to their strengths and personalities.
Under Low’s guidance, new agents Lilian Sim and Zane Chew received platinum awards for generating over $100,000 in sales commission in a single month. More remarkably, they achieved this feat no less than three months after joining Low.
“Before Sim joined me, she wasn’t seeing the results she wanted. I stepped in to help shape her approach during the entire process, which eventually helped her break through,” Low recalls.
He adds: “Whether it was prospecting, helping her understand when was the right time to follow up, teaching her how to conduct viewings, and most crucially, how to not only read the client, but also know when to recommend alternatives, and ultimately propose strategies that constructively meet their needs.”
From left to right: Daniel Low, Desmond Liew, Matthew Lam, Audrey Liow (Picture: Daniel Low)
Being a property agent is akin to running your own business. This requires self-ownership and accountability, traits that are also highly prized for leadership in the Navy.
Low helps agents to set goals and instils discipline into routines and regiments. Together, these prime incoming agents for professional success, helping them close their first deal within six months of joining.
Low equally respects the process and regiment. He spends each day clipping relevant news articles, summarising them and passing them on to his team. Occasionally, he sends out discount lists and highlights trendy or notable projects.
Having navigated the rough seas when he first joined the industry, Low has distilled his lessons into a handbook that helps newcomers avoid common pitfalls so they can hit the ground running.
Low spares no effort to help agents. He is happy to hop on a conference call with his agents to help the buyer and seller negotiate a suitable price or accompany them to their appointments.
Every detail is covered, even at the most granular level. The nuances of conversation are especially important as they can make or break a sale. For instance, how does one approach a co-broke sale, such that all parties — agents, buyer and seller — walk away happy? Also, how can you maintain your position respectfully without being overbearing?
As a former naval officer, Low has the toolbox to deal with high-stakes situations. From reading body language to relationship building, Low spends one to two hours a day coaching each of his team members.
Low proudly showcasing his impressive collection of awards earned over the years. (Picture: Daniel Low)
Low is no greenhorn when it comes to property investing. He purchased his first HDB flat in 2006 and sold it for a tidy profit before upgrading to a private property. Today, both Low and his wife own private properties, with Low even making a generous return on several industrial units he invested in.
Low’s style of self-leadership is evident. He has passed many strategies and frameworks on to his agents and clients while adopting similar approaches to his property investments.
Instead of selling, Low prefers to “solutionise”, which draws upon industry insights, market research, and his analysis of the URA Masterplan.
He recently brokered a unit sale at The Landmark in Outram, applying this method to successfully convince a client of its future resale value.
“Competition is low with only two projects, One Pearl Bank and The Landmark. Current stocks for GLS [government land sales] also suggest no new launches in the area, which is good for future resale,” Low explains.
He continues: “Furthermore, the 6,000 upcoming BTO [Build-To-Order] projects in the area have a 10-year MOP [minimum occupation period], which means the 100,000 incoming workforce will have to rent in the private housing market instead, translating to strong demand in the future.”
Low’s keen attention to detail and thoroughness is something he believes all agents must learn to develop, regardless of their seniority.
Low has a healthy mix in his team, with both young and experienced agents under his care.
Being a career-switcher has been a boon for Low. He is more accessible and cuts a relatable figure to newer agents, having experienced their struggles firsthand. As a seasoned investor, he can also confidently address clients with sophisticated property needs.
With his nurturing approach, Low is perfectly positioned to support and guide agents at any stage of their career. So long as they work hard and continue developing the right attitude and mindset, Low believes anyone can succeed in the industry.
For more information,
Contact Daniel Low | 91091169
ASSOCIATE GROUP DIRECTOR (R066118Z)
PROPNEX REALTY PTE. LTD.