EDGEPROP (SINGAPORE) - This is the sixth edition of the EdgeProp Excellence Awards, and it is the most significant one for the real estate industry.

We started EdgeProp with a simple wish — to help people make better property decisions. This award is an extension of that dream — to help home buyers identify developments that are truly remarkable and recognise projects for which residents are proud to call home. The role that a real estate salesperson plays in the home-buying journey is undeniably important, perhaps more so today.

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Why is this so? For the versatile salespersons, their roles have evolved from purely logistical, such as scheduling and conducting viewings, to a higher value-added one. A salesperson’s responsibilities today involve assessing the suitability of a property, negotiating on prices, and scrutinising finances to ensure their client’s cash flow is prudent. Furthermore, the salesperson’s willingness to learn and adopt new technology, pursue digital marketing strategy, and absorb knowledge and information from a multitude of webinars and training sessions, are highly commendable traits that we can all learn from.

For the reasons above, this year, for the first time ever, we will be giving out awards to the top transacting real estate salespersons in the industry. This is a non-judged category. Our methodology is based purely on the number of transactions that these sales- persons have recorded over a 12-month period, from July 2021 to June 2022. In line with the spirit of transparency of our awards, these transactions are published regularly on the Council for Estate Agencies’ website and data.gov.sg, and have also been verified by our knowledge partner, KPMG Singapore.

To the winners on these lists, congratulations on your well-deserved achievements. We would like to applaud you on your ingenuity to stand out from a field of 30,000 salespersons.

As Singapore consumers become savvier in this Information Age, salespersons who are able to leverage new technology to create a niche for themselves will be more productive and will thrive. We look forward to being on the journey with you as together, we help property seekers find their dream home out there.