Sim: Our refreshed identity reflects how far we’ve come as one united ETC and highlights our intent to shape the future of real estate, both locally and regionally (Photo: Samuel Isaac Chua/EdgeProp Singapore)
Local real estate advisory Edmund Tie & Company has changed its name to ETC with immediate effect. The rebranding exercise includes a revamped logo.
“The new name has long been a familiar abbreviation for Edmund Tie & Company among clients and staff”, says Desmond Sim, CEO of ETC. The decision to officially adopt ETC as the company’s new name was driven by its people - underscoring the priority the company places on employees’ insights, voices and ideas.
Sim adds, “Our refreshed identity reflects how far we’ve come as one united ETC and highlights our intent to shape the future of real estate, both locally and regionally.”
The rebrand coincides with the company’s 30th anniversary. Founded in 1995, ETC offers services spanning every phase of a real estate asset’s lifecycle – from advisory and investment to management and divestment.