Over the weekend of May 4 and 5, the EdgeProp International Property Show 2019 held at Suntec Convention Centre attracted a crowd of 500, with five developers – Oxley Holdings, Eco World Development Group, Genesis Indojaya, Mitsubishi Estate Residence (represented by JLL), and Wee Hur Holdings – marketing their projects from around the world.
“One key consideration in promoting international properties is to equip the potential investor with a good understanding of the project,” says Darren Chua, co-founder and equity adviser of Genesis Indojaya, a Jakarta-based property developer. “To achieve this, we always need to work hard to furnish the potential investor with the salient details of the property as well as relevant ancillary information such as commercial attractiveness, risks and economic profiles of the country/area.”
The scale model of London City Island, which comprises 1,600 residential units and 20,000 sq m of office space (Credit: Albert Chua/ EdgeProp Singapore)
To that end, EdgeProp Singapore lined up experts to share with the public their insights into the property markets in Malaysia, Cambodia, Indonesia, Japan, the UK, and Australia. This was to ensure that the investors have a clear grasp of the market before investing in any assets.
“The extensive line-up of seminars and robust Q&A sessions after the talks were very well planned,” commends Chua. “These complimentary sessions augmented the sales and marketing efforts of the various exhibitors and aided in creating a good base context for many of the projects exhibited at the property show.”
Feng shui consultant Joey Yap was one of the partners for the EdgeProp International Property Show 2019 (Credit: Albert Chua/ EdgeProp Singapore)
Widya Lestaluhu, senior director and head of international residential for Singapore and Indonesia at JLL, says: “The crowd, although in smaller quantity than expected, seemed to be of good quality. The crowd was asking all presenters relevant and inquisitive questions. This showed their genuine interest and experience in overseas investment.” Meanwhile, the speakers showed in-depth knowledge and expertise in their respective markets, she adds.
“The strong engagement levels during the event made a big difference in our marketing because this created valuable opportunities for our team to interact personally and candidly with many potential investors,” says Genesis Indojaya’s Chua.
Overall, JLL’s Lestaluhu found that the event was “helpful in reaching out to savvy investors outside of our own clientele”. She adds: “Participating alongside other exhibitors was also great in encouraging cross-border and co-broking efforts with people in the industry.”