As of 6 pm on Jan 19, the conclusion of its launch weekend, the 777-unit private condo The Orie had sold 668 units or about 86%. The average transacted price of the units sold was $2,704 per square foot (psf).

The 99-year leasehold condominium, located at Toa Payoh Lorong 1, is developed by a consortium comprising City Developments Ltd (CDL), Frasers Property, and Sekisui House.

In a joint statement, the developers attributed the strong sales at The Orie to pent-up demand for new homes in Toa Payoh. They noted that the last launch in the mature residential estate occurred nearly nine years ago, with the rollout of the 578-unit Gem Residences in early 2016.

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According to the CDL-led consortium, homebuyers were drawn to The Orie's prime location in Toa Payoh, a five-minute walk from Braddell MRT Station and close to various amenities and facilities, including the upcoming Toa Payoh Integrated Development. Notably, The Orie's completion in 2030 aligns with the integrated development's.

"We are delighted with the fantastic response to our first launch of 2025," said Sherman Kwek, group CEO of CDL. "The strong take-up rate for The Orie reflects the development's exceptional design and locational attributes."

In a joint release, the consortium said that 93% of the buyers are Singaporeans. The remaining 7% comprise permanent residents (PRs) of various nationalities, including China, Malaysia, Indonesia, the UK, Australia, Germany, Hong Kong, India, and South Korea. Additionally, a foreign buyer—a US citizen—purchased a unit. In Singapore, US citizens receive the same tax treatment as Singaporeans when buying property in Singapore.

Homebuyers were said to be predominantly upgraders and families living in the surrounding area as well as first-time buyers attracted to the project's convenient location.

Marcus Chu, CEO of ERA Singapore, says that many of the buyers grew up in Toa Payoh. "They have a strong attachment to and familiarity with the area," he adds, "There were also many HDB upgraders from Toa Payoh and other centrally located HDB estates."

Chu points to the 1,035 HDB resale flats that changed hands for at least $1 million last year, of which 144 units (14%) were in Toa Payoh.

Read also: The Orie capitalises on Toa Payoh’s rejuvenation, pent-up demand and prices from $2,395 psf

The consortium behind The Orie reportedly received over 2,200 cheques ahead of the launch, reflecting an oversubscription of 2.8 times. At the VIP preview on Jan 17, the eve of the launch weekend, about 176 units were sold, including bulk purchases and acquisitions by agents.

"The Orie attracted a mix of investors and owner-occupiers," says Mark Yip, CEO of Huttons. "Many buyers saw The Orie as well-priced within the mature estate of Toa Payoh."

Huttons notes that over 60% of the 78 one-bedroom plus study units (517 sq ft) were taken during the launch. Yip notes that given their entry price, ranging from $1.28 million to $1.545 million, these units primarily attracted investors.

The two- and three-bedroom units, which comprise about 60% of the units in the project, were the most popular and almost entirely sold.

The 310 two-bedroom unit types, ranging from 592 sq ft to 700 sq ft, were sold at prices from $1.48 million to $2.119 million. Similarly, the 156 three-bedroom units (850 sq ft to 1,044 sq ft) were sold at prices ranging from $2.09 million to just over $3 million.

Meanwhile, over half of the three-bedroom dual-key units (1,130 sq ft) were sold for prices between $2.75 million and $3.092 million.

Read also: The Orie at Toa Payoh draws 8,000 visitors to sales gallery

Of the 78 four-bedroom units (1,216 sq ft), more than 85% were snapped up at launch, priced between $2.92 million and $3.452 million. Over half of the four-bedroom premium plus study units (1,367 sq ft) and nearly 60% of the five-bedroom units (1,453 sq ft) found buyers at prices ranging from $3.28 million to $3.998 million.

Developers have sold about 740 new homes at The Orie and Bagnall Haus over the weekend, says Ismail Gafoor, CEO of PropNex. "Their combined sales have already more than doubled the 304 new private homes (excluding executive condos) sold in the whole of January 2024, according to the URA monthly sales data," he adds.

"With several new launches slated to come on in February and March, we expect new private home sales in 1Q2025 to keep up with the sales momentum from 4Q2024, where a deluge of new launches in November turbocharged transactions," observes Gafoor. 
 
He notes that primary home sales are expected to be livelier this year, mainly due to more new launches in 2025 and "the carry-over of improved sentiment witnessed at the end of 2024, particularly following the US Fed rate cuts." However, he notes that consumers "remain price sensitive and selective, prioritising projects with strong location attributes."

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