Pollen Collection is Bukit Sembawang’s latest project in the established landed housing enclave of Seletar Hills. (Picture: BSEL)
The phased sales approach for Pollen Collection — a prized landed housing project by mainboard-listed Bukit Sembawang Estates — has enabled the developer to maintain steady sales progress while holding firm on its target average selling prices.
This strategy, coupled with a sparse pipeline of competing projects in the last two years, led Pollen Collection to dominate the market for new landed houses. The project easily swept up the award for Top Selling Landed Project at the EdgeProp Singapore Excellence Awards 2024.
The award is based on transactions of new landed housing projects over a 12-month period. According to caveats lodged, the 132-unit Pollen Collection is 70% sold to date.
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The double volume ceiling over the living room. (Picture: Samuel Isaac Chua/The Edge Singapore)
Pollen Collection is Bukit Sembawang’s latest project in the established landed housing enclave of Seletar Hills. The 99-year leasehold project consists of 106 intermediate terraced houses, 22 corner terraced houses, and two pairs of semi-detached houses.
It is the third landed housing project in Seletar Hills that Bukit Sembawang has developed, and follows the launch of the Nim Collection Phases 1 and 2 in 2018. Located on Nim Road, off Ang Mo Kio Avenue 5, Nim Collection consists of 98 terraced houses that were completed in 2019.
Both Pollen Collection and Nim Collection were designed by acclaimed architect Mok Wei Wei of W Architects. These landed housing projects have reinforced Bukit Sembawang’s 70-year reputation as a leading developer of landed homes.
Since the 1950s, the developer has built close to 5,000 houses in the Seletar Hills, Sembawang Hills, and Luxus Hills estates, as well as over 2,000 private condos in prime residential districts.
Each house span five storeys plus a mezzanine and an attic. (Picture: Samuel Isaac Chua/The Edge Singapore)
Bukit Sembawang released a first phase of 20 units at Pollen Collection in 4Q2022. The first two units to be sold were a pair of corner terraced houses. One occupied a 2,971 sq ft plot and fetched $4.18 million ($1,407 psf) on Oct 20, while the other house sits on a 2,153 sq ft site and was transacted for $4.08 million ($1,893 psf) on Oct 24.
According to URA caveats, the developer sold two more houses before the end of 2022 and a further 35 units in 2023. This year so far, an additional 40 houses at Pollen Collection have been sold, which brings cumulative sales to 92, approximately 70% of the entire development.
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All the houses share similar attributes. They span five storeys plus a mezzanine and an attic. The living and dining areas on the ground floor have a 6m double-volume ceiling, wet and dry kitchens, a separate helper’s room next to a utility area and backyard.
The kitchen.
Each house has five en suite bedrooms and a car porch that can accommodate about three cars. The north-south orientation ensures cross-ventilation and avoids excessive sunlight, and the homes come fitted with solar panels to offset some energy consumption.
To date, the most expensive unit on an absolute basis at Pollen Collection is a corner terraced house on a 2,691 sq ft lot which the developer sold for $4.88 million ($1,814 psf) this October. It is followed by a terraced house on a 3,208 sq ft lot that fetched $4.74 million ($1,477 psf) in September.
Based on caveats lodged as at Nov 5, the average price of houses sold at Pollen Collection is $2,123 psf.
Check out the latest listings for Pollen Collection properties