The 275-unit Blossoms by the Park is over 78% sold (Photo: Samuel Isaac Chua/EdgeProp Singapore)
Blossoms by the Park was one of the new launches that stood out this year for many reasons. The developer of the 275-unit private condo went ahead with its scheduled launch on April 29 despite the most austere set of property cooling measures unleashed by the government just two days earlier.
“It wouldn’t have made any difference if I had delayed the launch by another week,” Lim Yew Soon, managing director of EL Development, commented at that time.
Based on the turnout during the fortnight of private previews at the project sales gallery, Lim reckoned most buyers are likely to be Singaporeans and first-time homebuyers, less affected by the cooling measures. The gambit paid off with about 200 of the 275 units in the private condo at one-north snapped up on the first day of launch at an average price of $2,423 psf. The project is over 78% sold to date.
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Artist's impression of the terraced public plaza and walkway leading to the park is heavily landscaped (Picture: EL Development)
Blossoms by the Park has also emerged as a multiple-award winner at the EdgeProp Singapore Excellence Awards (EPEA) 2023, obtaining awards for Design and Innovation Excellence and the overall Top Development award for a project under construction in the Central area.
The 27-storey Blossoms by the Park has a mix of one-bedroom-plus-study to four-bedroom, with sizes ranging from 549 sq ft to 1,507 sq ft. The apartments are from the second to 27th floors, with a commercial podium of four strata-titled units on the first level and two levels of basement parking.
The condo is located at Slim Barracks Rise in one-north, a 200ha development by JTC Corp, with the master plan designed by Zaha Hadid Architects. One-north targets companies in the Infocomm, media, tech, biomedical and research & development sectors. It epitomises a 24x7 work-live-play-learn lifestyle and environment. One-north is also near educational and research institutes such as the National University of Singapore (NUS), Insead, Singapore Institute of Technology and the Singapore Science Parks.
Artist's impression of the lap pool at the facilities deck (Picture: EL Development)
Part of the JTC urban design guidelines for one-north is that the boundary between the private and public spaces be fenceless. Blossoms by the Park has a public thoroughfare running through the site, providing a shortcut to the one-north Park next door and the Buona Vista MRT Interchange Station (for the Circle and East-West Lines).
ADDP Architects worked closely with landscape architect Ecoplan Asia to create seamless connectivity from the site to the park and MRT station. The public thoroughfare has been designed as a public plaza, with landscaped terraced walkways, feature walls and glass canopies.
The four commercial units on the first level of the development were orientated to face the public thoroughfare.
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“That was a real design challenge,” says Tang Kok Thye, associate partner of ADDP Architects, the design architect for Blossoms by the Park. Tang sits on the EdgeProp Excellence Awards 2023 judging panel.
Artist’s impression of the commercial units fronting the public plaza (Picture: EL Development)
“It’s like fitting in the last piece of the jigsaw puzzle in the one-north master plan,” says Tang.
EL Development will also upgrade the one-north Park with updated play equipment and facilities, such as a 20m slide. Future residents of Blossoms by the Park will be able to access the park via a side gate, thereby enjoying these facilities on top of their own development’s private facilities.
“The way the project was integrated with the public park and the public walkway with retail units fronting it was innovative and thought through in terms of traffic flow and even generating footfall for the commercial units,” says Dr Sky Seah, academic director and senior lecturer at the Department of Real Estate, NUS Business School, National University of Singapore (NUS), who is also on the judging panel of the EdgeProp Excellence Awards 2023.
Seah adds: “If they can find the right operator to curate the right tenant mix, it will create a strong retail identity for the area.”
Showflat of the four-bedroom penthouse at Blossoms by the Park designed by SuMisura (Photo: Samuel Isaac Chua/EdgeProp Singapore)
The sales gallery also stood out in terms of design and innovation. EL Development had taken over the sales gallery previously occupied by One-North Eden. The 165-unit One-North Eden is a joint venture between Hong Leong Holdings and Mitsui Fudosan. Launched in April 2021, the project was fully sold by March 2022 at an average price of $1,965 psf.
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Interior design firm SuMisura designed the interiors of the sales gallery and showflats of One-North Eden. EL Development engaged SuMisura to design Blossoms by the Park’s sales gallery and showflats.
“I was a natural choice as I’m already familiar with the original base of the sales gallery,” says Angela Lim, director and co-founder of SuMisura. Lim also sits on the judging panel of this year’s EdgeProp Singapore Excellence Awards.
Lim believes the appeal of the show units at Blossoms by the Park is not its lavishness but its space planning and personalisation. “It helps homebuyers envision how they can use the space,” she adds.
Showflat of the two-bedroom penthouse at Blossoms by the Park designed by SuMisura (Photo: Samuel Isaac Chua/EdgeProp Singapore)
The main contractor of Blossoms by the Park is Evan Lim & Co, which will be using the Prefabricated Prefinished Volumetric Construction (PPVC) method. Under PPVC, the units will be assembled as concrete modules with slabs, beams and columns in a factory off-site.
Drones will be used to monitor the progress of construction and to check on workmanship or other issues in areas that are not easily accessible when the scaffoldings and temporary access have been removed, such as the roof structure.
The homes will be provided with smart gas or induction hobs in the kitchen, which can be controlled via a mobile application. Units also come with mobile-enabled digital locks that allow homeowners to grant access remotely via PIN codes and Bluetooth keys.
Blossoms by the Park has a shortcut through the site leading to the Buona Vista MRT Interchange Station for the East-West and Circle Lines (Photo: Samuel Isaac Chua/EdgeProp Singapore)
The project is scheduled for completion by December 2026. Given its location, Blossoms by the Park attracted two groups of homebuyers: investors who intend to rent their units to those who work in one-north, and owner-occupiers who want to live near their workplace.
Multinational firms located in one-north include Google, GSK, P&G and Shell. Other notable companies headquartered at one-north include Grab and Razor.
Besides tertiary institutions, other schools in one-north include Fairfield Methodist Primary and Secondary, Anglo Chinese Independent School and International schools such as Tanglin Trust School and Dover Court International School.
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