Artist's impression of Novotel Genting Highlands, one of the several new properties Accor will be managing in Asia (Picture: Accor)
Global hospitality group Accor will add over 15,000 keys across Asia under its premium, midscale and economy division by the end of 2023.
As of September, Accor has already inked management agreements for a total of 42 properties in Asia, adding over 11,000 keys to its portfolio. The group says it will sign agreements for an additional 20 projects during the rest of the year, bumping up the total number of new keys above 15,000.
As part of this growth, Accor says it is actively focusing on elevating its presence in the premium segment, with 17 upcoming hotels under brands such as Pullman, Swissôtel, Mövenpick and Grand Mercure. At the same time, it continues to fortify its midscale and economy offerings through brands such as Novotel, Mercure and ibis.
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Notable new properties include Grand Mercure Bangkok Sukhumvit 68 in Thailand, Grand Mercure Amritsar Airport Road in India, Pullman Amritsar in India, Mövenpick Living West Hanoi in Vietnam and Novotel Genting Highlands in Malaysia.
“Our commitment to the region is evident through our comprehensive growth strategies, setting new benchmarks in terms of both the number of properties and keys signed, alongside the introduction of innovative brands that cater to the diverse needs of the ever-evolving Asian hospitality market. As we continue to ride on this momentum, Accor is undeniably at the forefront of shaping the future of hospitality across the Asia region,” says Garth Simmons, CEO, premium, midscale and economy division, for Accor in Asia.