Topping the list best-selling projects in 2024 is Emerald of Katong, with 99% of its units taken up within two daays from Nov 15–16 (Photo: Samuel Isaac Chua/EdgeProp Singapore)
Projects in the Rest of Central Region (RCR) and Outside Central Region (OCR) dominated the list of best-selling new launches of 2024, driven by strong upgrader demand supported by a robust HDB resale market, according to Mark Yip, CEO of Huttons Asia.
Based on the number of units sold, three of the top 10 best-selling projects were launched in November.
Emerald of Katong topped the list, selling 99% of its units within just two days, from Nov 15–16, making it the top-selling project of 2024. The 846-unit, 99-year leasehold development has only six available units as of Dec 17.
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The 916-unit Chuan Park comes in second, with 696 units (76%) sold in a single day on Nov 10. As of Dec 17, the project is 79% sold. The strong sales were attributed to the dearth of new private condo launches in the neighbourhood since The Scala in 2010.
The 533-unit Lentor Mansion is in third place, achieving 75% sales during its launch weekend in March. Nine months later, the project has sold 92% of its units.
The 552-unit Nava Grove is ranked fourth. It saw a 65% take-up rate during its launch weekend in mid-November. By Dec 17, the project was nearly 70% sold.
The 916-unit Chuan Park comes in second, with 696 units (76%) sold in a single day on Nov 10. As of Dec 17, the project is 79% sold at an average price of $2,582 psf (Photo: Kingsford Group)
Norwood Grand claims fifth place, with 291 of its 348 units (84%) taken since its launch in October.
The 341-unit Hillhaven was one of the first projects to debut in 2024. At its launch in January, the development sold 50 units. Since then, sales have gathered momentum. With 259 units (76%) sold as of Dec 17, it is now in sixth place.
The 276-unit freehold Kassia on Flora Drive has moved 180 units (65%) to date, making it seventh overall.
In eighth place is the 267-unit Lentoria, located in Lentor Hills Estate. Since its launch in March, the project has seen its sales climb from 19% on the first weekend to 66%, with 177 units sold to date.
Read also: Nava Grove achieves 65% sales on launch weekend at an average price of $2,448 psf
In eighth place is the 267-unit Lentoria, located in Lentor Hills Estate. Since its launch in March, the project has seen its sales climb from 19% on the first weekend to 66%, with 177 units sold to date (Photo: TID)
The 440-unit Sora, located at Yuan Ching Road in Jurong Lake District, achieved 134 sales (30%) and ranks ninth.
Rounding out the Top 10 is the freehold Meyer Blue, which sold 131 units (58%) of its 226 units through private sales.
Four projects launched in 2023 gained significant traction from the sales momentum in the second half of 2024, each moving more than 200 units. These projects benefited from the launch of new developments in their respective neighbourhoods, which drew attention back to the area.
The 816-unit freehold development, The Continuum, at Thiam Siew Avenue, emerged as the biggest beneficiary of Emerald of Katong’s launch. The project sold 233 units in 2024, with almost 60% of the sales occurring since November. It brought The Continuum’s total take-up rate to 66% since its launch in May 2023.
The Continuum sold 233 units in 2024, with almost 60% of the sales occurring since November. Based on caveats lodged, the total take-up rate at The Continuum is now 66% since its launch in May 2023 (Photo: Samuel Isaac Chua/EdgeProp Singapore)
Similarly, Tembusu Grand, located across the road from Emerald of Katong, benefited from its proximity to the development. The 638-unit project sold 53% of its units during its launch weekend in April 2023. It moved 204 units this year, with most sold after July when market sentiment improved in 3Q2024. Tembusu Grand is 91% sold as at Dec 17, bolstered by the buzz around Emerald of Katong.
The 474-unit Hillock Green, located in Lentor Hills Estate, also performed well. Initially launched in November 2023, the project achieved a take-up rate of 27.6% during its first weekend of sales. In 2024, Hillock Green sold 217 units, bringing its cumulative sales to 359 (76%). The project benefited from the launches of both Lentoria and Lentor Mansion in March, which brought renewed attention to the Lentor Hills Estate.
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Lastly, the 520-unit Pinetree Hill experienced strong sales following the release of its second phase of units in September. This year, the project sold 208 units, bringing cumulative sales to 374 (72%). Pinetree Hill also saw a boost from the nearby launch of Nava Grove in November, which helped drive interest to the District 21 residential enclave.